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Happy 420!

The Historical Mosaic of 420: Unveiling the Origins of a Cultural Phenomenon

In the modern lexicon, ‘420’ evokes images of hazy pot culture and is celebrated as a countercultural holiday. This blog post aims to clear the air and provide a deep look into the true story of 420 and its understated beginnings. For many, it originated from the police code for marijuana violations. Today, we elaborate on 420 for the canna-curious and history buffs, painting the fascinating narrative of how an obscure code turned into a globally recognized cannabis community symbol.


The Waldos’ Expedition

The most concrete origin story points to a group of teens from San Rafael, California, the ‘Waldos.’ In the early 1970s, they claim to have coined the term as a code to meet at the Louis Pasteur statue at their high school at 4:20. The Waldos emphasized that it was simply a convenient time to meet up and share stories of their day with peers while enjoying a cannabis joint.


San Rafael’s Contribution to Cannabis Culture

San Rafael is a quiet suburban enclave that unwittingly birthed a cultural phenomenon. The local landscape and socio-political climate of the 1970s played a pivotal role in the emergence of 420 as a cultural signal. The portrait of San Rafael and its counter cultural evolution incentivized the Grateful Dead’s numerous tours to propagate the term, distributing flyers for a “420 Day” on tour dates.


The Role of Cannabis Magazines and Media

Cannabis-themed publications of the late ’80s and early ’90s played a significant role in popularizing 420. High Times and other similar marijuana publications actively integrated the term into their content and created a mythos around its origins. In doing so, 420 transitioned from local lore to national stoner slang.
The 1990s saw the explosion of grunge and hip-hop, which further disseminated 420 through music and pop culture. Artists from multiple genres referenced 420 in lyrics and incorporated it into their persona, solidifying its place in popular culture.


420 in the Tightening Grasp of Commercial Interests

With every April 20th, marketing campaigns from major brands, both cannabis-related and not, flood the market with 420-themed products and promotions. The fervor to capitalize on the day has led to an abundance of products, making it a consumer extravaganza, much to the chagrin of some purists in the cannabis community.


The Rebirth of 420 as a Day of Activism

Despite its commercialization, many in the cannabis community strive to hold on to 420 as a day of activism and political expression. Ceremonies and protests on April 20th seek to remind participants of the fight for cannabis rights and to honor the tradition’s deeper roots. To us, 420 symbolizes the opportunity to teach others how to naturally nurture their endocannabinoid system safely back to health.


The Intersection of 420 and Mainstream Society

The influence of 420 on these diverging paths — one leading towards mainstream acceptance and commercialization, the other anchored in countercultural roots — is a testament to its ambiguous identity. The term has become a marker of inclusion and identity within the cannabis communities, bringing people together through a shared association with the plant. This year is especially poignant for cannabis reform as the Federal government teeters on legalization in some way.


4/20 @ Holistic Caring & The Green Nurse and Bloom Hemp CBD

4/20 is a day to activate your endocannabinoid system in solidarity with the world. Cannabis is not one thing, it represents a cornucopia of plant medicine options starting with these 3 ways:

  • A recreational drug with dispensaries selling cannabis in 38 legal states.
  • A pharmaceutical drug with Epidiolex and Marinol as FDA-approved versions.
  • A wellness supplement with botanical versions sold online, like at Bloom Hemp.




Celebrate with us and save 50% OFF all Holistic Caring Programs all month long!
Stay tuned to the Bloom Hemp newsletter for special sales during the 4/20 week.


In health and with love,
Elisabeth & Sherri Mack and the Bloom Hemp Team




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Join Us In The Free Holistic Caring Network and Get Your Learn On!

  • Monday April 1st – 11am PST. Cannabis Nurse Health Coach Mastermind in the Network for Nurses and Coaches enrolled in our CNHC program to maximize your learning experience. Join our monthly discussions on care plans, case studies, and the latest research and news. We are here to support your journey towards optimized learning from the program.
  • Monday April 15th – 12pm PST. Bloom Hemp Affiliate Training with Nurse Katie McCarthy, Sherri & Elisabeth Mack.
  • Thursday April 25th – 12pm PST. Psychedelic Education, Support and Integration Group monthly offering is for those who are new to psychedelics or currently using psychedelics for bio-psycho-social spiritual healing and would like to learn how to optimize the experience using CBD and lifestyle as medicine to support the endocannabinoid system and the endocannabinoidome. It is a safe space for integration and ongoing learning while exploring psychedelics for inspired consciousness for healing.


The Green Nurse Podcast is in its 7th Season of streaming and sharing compelling stories of healing and clinical conversations on the safe use of cannabis as medicine. It’s ok to feel good. Everyone deserves to feel good.

  • Wednesday April 3rd – 5pm PST. The Green Nurse Podcast w/ Nurse Meagan Lynn Pilawski, BSN, MS-MCST, 500-RYT on her Cannabis Nurse and Psychedelic Nursing Journey as a Clinician.
  • Wednesday April 10th – 12pm PST. Clinical Conversations on using Cannabis for Cancer symptoms and how to enhance your treatment options with CBD and more.
  • Wednesday April 17th – 5pm PST. The Green Nurse Podcast with Sharon Letts who will share her compelling story of healing breast cancer with Cannabis.







LIVE EVENT – Therapeutic Use and Safe Consumption
Thursday April 25th 5pm – 6pm, Mission Lakes Country Club
Mission Lakes Country Club 8484 Clubhouse Blvd, Desert Hot Springs, CA 92240
Therapeutic Use of Cannabis has been defined “ The use of cannabis products specifically for medicinal, wellness, and healing purposes” Our Live Cannabis 101 Presentation to the community will cover Safe Consumption for Medical, Wellness and Recreational Purposes because everyone deserves to feel good!




Bloom Customers now get a FREE Email Treatment Plan from our expert Holistic Caring Green Nurses!

Simply complete the short intake form which will ask you a few questions about your health, along with your goals and objectives. We will email you back with a few product recommendations and lifestyle tips tailored to you. Complete the intake form today. This is our way to say THANK YOU to our ongoing customers & Welcome Aboard to the Newbies!


QUESTIONS about any of our products and services?
Contact us on our FREE Nurse Line – 970-404-HOPE (4673)

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